Pantone Promotional Book (18+)
Northumbria University 

Promotional Piece: Uses For Ugly Colours.

The brief asked to create an interesting artifact for Graphic Designers. We created a photographic publication based upon the original Grimms Fairytale stories told in a modern way yet in their original, darker forms which the photographs horrifically illustrate.

(The Pied Piper, Cinderella, Goldilocks and Little Red Riding Hood, original versions)


In the original tale, in an attempt to fit into the glass slipper, the Ugly Stepsisters cut off bits of their feet, bit by bit.

The Pied Piper

In the original tale, the Pied Piper lead the village's children down to the river to drown under his spell.


In the original tale, Goldilocks was eaten by the bears when they found her in Baby Bear's bed.

Little Red Riding Hood

In the original tale, Little Red Riding Hood was raped by the wolf, if a girl had lost her virginity, she was said to have 'seen the wolf'.